Marketing Luxury Homes in the Age of the Internet

Selling real estate is a competitive business. It is also one in which there is both tremendous risk and high earning potential. That is especially true in the case of high-end luxury properties.

Real Estate Professionals Market Luxury Homes

For real estate professionals, marketing luxury homes requires different strategies than selling more typical homes and properties. When trying to sell a half-million dollar home, and ad in the local Sunday newspaper is not the most effective approach to take.

How to Distinguish a Luxury Home

The luxury home market is usually defined, depending on the local market, as the top 10% of homes listed by asking price or homes listed above $500,000. Something that makes luxury home sales different from others is that each property often requires its own marketing plan. Another difference is that the buyer is more likely to be from out-of-town or state, often more than 500 miles from the location of the property.

Luxury Property Market

Another common challenge in selling luxury properties is that many of them are highly customized to the needs, wants and tastes of the current owners. Unusual and special features make a home unique but to many buyers, these homes would appear to require extensive renovating to make them more suitable for them.

Traditional Marketing for Luxury Property

Placing ads in newspapers, local real estate guides, and running open houses is not the most practical approach to reach potential buyers of these homes. These tried and true techniques of selling homes often do not reach people genuinely interested in purchasing high-end luxury properties. Rather, they often attract people who are described as interior decorating tourists or just those curious about what’s inside these stunning homes.

Reach Luxury Home Buyers on the Web

The Internet has opened up better avenues for reaching buyers interested in luxury homes in markets across the country and around the globe. Listing a luxury home online can extend a real estate agent or broker’s reach by hundreds or thousands of miles instantly.

List a Luxury Property Easily

In addition to multiple listing services (MLS), the Internet is also home to a variety of sites offering other ways of listing real estate for sale. There are listing sites that sell nearly everything imaginable and others that are exclusive to homes and property.

With the ability to include detailed description of a luxury home and its amenities as well as photos and, sometimes, virtual tours or at least a link to drive traffic to an external site for more information, these sites are very economical to a real estate agent’s advertising and marketing budget. Some offer free listings or charge a nominal fee while others charge more for deluxe features.

Websites Where Luxury Property Can be Listed

Craigslist.org is one example. Anyone can list almost anything, including real estate, largely for free. Craigslist.org is a collection of some 30 million online classified ads in 450 markets in all 50 US states, and over 50 countries. With billions of page views each month, craigslist.org is one of the most visited English language sites.

There are sites that are more specific to buying and selling real estate. One example is houselist.com. This site has different levels of listing from free to several hundred dollars annually. Each level includes more selling features for an unlimited number of listings. Like craigslist.org, houselist.com is searchable by state and city or by country.

Another option is to use an auction site. eBay is probably the best known of these online companies. Listing expenses are generally linked to the value of the item for sale. There are nominal insertion fees for posting the item on the site. When the item is sold, additional fees are applied amounting to a percentage of the value of the sale.

Houston Texas Luxury Homes

Houston offers Texas luxury homeowners many of the same amenities of the Big Apple but with a southwestern flavor. Only New York City has as many Fortune 500 companies as Houston. The city is known as the ‘energy capital of the world’ and is also home to the world’s largest medical and research center-Texas Medical Center. The Houston Astros, Texas Oilers and Houston Rockets provide top notch athletic events for Houston’s visitors. And the Houston Museum District offers culture and variety that many say rivals New York’s museums. The city is one of the wealthiest in the nation and luxury homes are found throughout the metropolitan Houston area.

The Museum District is where many looking for Houston luxury homes begin their search. Many new high rise condominiums are opening. These homes are great for young executives how want a home without a lot of maintenance. Some like a large penthouse but other prefer the coziness of a smaller condo. Many of these have the luxuries of large homes-wine cellars, guest quarters and indoor hot tubs.

From it’s pristine golf course to the long list of celebrities that live there, River Oaks is considered by many to be the most luxurious areas of Houston. Many of the homes there are not just beautiful-they are large. Many include 10 or more bedrooms and an area for the maid to live. New luxury homes are being constructed every day as older ones being replaced. According to the United States Census Bureau, this is one of the wealthiest zip codes in the country.

West University Place attracts professionals from almost every type of career. The neighborhood is home to oil executives, NASA employees and those from the medical community. West University Place is a mixture of tree lined streets with family homes and larger luxury homes. The community is an incorporated city with its own city council and fire protection.

Located west of the downtown Houston, Hedwig Village is another incorporated community with many luxury homes and more are under construction. Hedwig Village is governed by a mayor and city council and offers city services such as garbage pick up. Like West University Place, Hedwig Village is a mixture of luxury homes and upper middle class residences.

Tanglewood is another exclusive community in Houston. With home ranging in price from half a million dollars to more several million dollars, the area is known as Houston’s exclusive community. Tanglewood, located west of the city, is known for its large trees that line the streets. The Houston Country Club is just minutes away.

Not only does Houston have a variety of luxury home communities, but a variety of styles of homes. These styles include:

• Tudor style home
• Traditional ranch style homes
• Colonial-style mansions
• Mediterranean style luxury homes

As mentioned earlier, Houston has many downtown luxury condominiums. You will also find many luxury town homes in the area.

The Best Tool To Make Your Floor Glossy Shine

There are indeed areas in our house which is very much difficult to maintain due to several reasons. The floor is considered as the noblest part of the house. Even though most of the time it does not catch the attention of its dwellers. It is impossible to live in a house without floors. It is even used as a unit of measurement in measuring the area of a certain house or lot. However why it that floors are being neglected most of the time?

A busy and a hectic schedule is the main reason why we can no longer accommodate some of our household chores. It becomes very difficult for us to spare some of our time just to clean our house. It totally becomes a burden to our schedule. One of the easiest options left in order to maintain the cleanliness of the house is to hire someone to do it for you. However the disadvantage in hiring someone to do the job for you is greater than its benefits.

In this scenario it is best to ask for help and embrace technology. Nowadays most of the people depend on technology when it comes to managing time. The advancement of technology can surely kill time. It allows humans to manage their daily activities without any delay or problem. It also provides the best types of solutions when it comes to speed of any activity or task that needs to be accomplished.

Electric floor steam cleaners are one of the most useful inventions that were created to help humans. Preferably, electric floor steam cleaners are used to maintain the cleanliness of the entire house especially the floor. It removes dirt and other forms of bacteria or germs that are hiding under your furniture and beds. It can absolutely clean your house without any flaws.

On the other hand others might think that an electric floor cleaner is just similar to other forms of cleaning products and it does not guarantee any difference. Well, such idea is a big mistake. Electric floor steam cleaners have the full touch of technology. Unlike the traditional types of floor steam cleaner this equipment is powered using electricity. You will no longer waste your time in refilling gasoline every time you use it.

Another factor that contributes to the unique and advanced power of such machine is that it mainly functions using steam. A cleaning product that uses steam is very much desirable especially if you have wooden floors. It can instantly clean your house without leaving any marks or blemishes. The water inside this machine also ensures its customers that it can clean an entire house without leaving any chemicals that may harm the health of your children.

Electric floor steam cleaners are also more convenient to use compared to other cleaning products. It can be used in cleaning your floors and even your carpets at home. It is now even used as a form of synthesizer because of its steam power.