Luxury Homes Today

Luxury Homes are expensive homes that are mostly owned by higher ranking people or well known people in the society. The characteristics that define luxury homes vary among countries because it depends upon the marketing status of each place as well as the property values that also depends on its location.

The classification takes into account the presence of surrounding homes, views, waterfronts, amenities, peacefulness of the place, commercialization, customizations of the home, and historical or architectural significance. The better the location is, the more the house can be classified as greater value.

Luxury houses are spreading, making the luxury home market booms. Companies operating in the luxury real estate market usually publish their own magazines online and in print in order to reach more people to publicize their brands.

Luxury properties usually begin in the low millions and go upward from there. However, luxury home buyers are not very particular with the prices; they are more focus on the quality of the house and its location. They typically understand that a home is the best possible personal investment so they should do their best to choose the best home for them.

A home right by the sea is many people’s dream but if you choose to buy a luxury house near the sea anticipate the consequences ahead of time. Thus, remember these key factors before looking those ads for luxury homes.

Sea water is naturally salty, combined with the windy or stormy environment near the sea are bad for houses and also not good for cars. So having a house right by the sea requires a lot of effort in frequent house and car cleaning activities. The house and the car should be kept clean to get rid of the salty substances brought by the air. Unfortunately, even without stormy weather, the sea air has still enough salt to cause erosion on houses or cars.

Having a luxury home comes with high maintenance and upkeep. Thus, if you have enough money to buy a luxury home but you do not have enough money to maintain. It is more preferable to suspend your dream of buying a home because without maintenance your luxury home could wear out.

Certainly a luxury house is not for everybody but for those who have enough money for buying and maintenance. No worries if you are one of the rich and famous people in the world, it is probably the good time for you to begin searching that elusive luxury house for you.

Marketing Luxury Homes in the Age of the Internet

Selling real estate is a competitive business. It is also one in which there is both tremendous risk and high earning potential. That is especially true in the case of high-end luxury properties.

Real Estate Professionals Market Luxury Homes

For real estate professionals, marketing luxury homes requires different strategies than selling more typical homes and properties. When trying to sell a half-million dollar home, and ad in the local Sunday newspaper is not the most effective approach to take.

How to Distinguish a Luxury Home

The luxury home market is usually defined, depending on the local market, as the top 10% of homes listed by asking price or homes listed above $500,000. Something that makes luxury home sales different from others is that each property often requires its own marketing plan. Another difference is that the buyer is more likely to be from out-of-town or state, often more than 500 miles from the location of the property.

Luxury Property Market

Another common challenge in selling luxury properties is that many of them are highly customized to the needs, wants and tastes of the current owners. Unusual and special features make a home unique but to many buyers, these homes would appear to require extensive renovating to make them more suitable for them.

Traditional Marketing for Luxury Property

Placing ads in newspapers, local real estate guides, and running open houses is not the most practical approach to reach potential buyers of these homes. These tried and true techniques of selling homes often do not reach people genuinely interested in purchasing high-end luxury properties. Rather, they often attract people who are described as interior decorating tourists or just those curious about what’s inside these stunning homes.

Reach Luxury Home Buyers on the Web

The Internet has opened up better avenues for reaching buyers interested in luxury homes in markets across the country and around the globe. Listing a luxury home online can extend a real estate agent or broker’s reach by hundreds or thousands of miles instantly.

List a Luxury Property Easily

In addition to multiple listing services (MLS), the Internet is also home to a variety of sites offering other ways of listing real estate for sale. There are listing sites that sell nearly everything imaginable and others that are exclusive to homes and property.

With the ability to include detailed description of a luxury home and its amenities as well as photos and, sometimes, virtual tours or at least a link to drive traffic to an external site for more information, these sites are very economical to a real estate agent’s advertising and marketing budget. Some offer free listings or charge a nominal fee while others charge more for deluxe features.

Websites Where Luxury Property Can be Listed

Craigslist.org is one example. Anyone can list almost anything, including real estate, largely for free. Craigslist.org is a collection of some 30 million online classified ads in 450 markets in all 50 US states, and over 50 countries. With billions of page views each month, craigslist.org is one of the most visited English language sites.

There are sites that are more specific to buying and selling real estate. One example is houselist.com. This site has different levels of listing from free to several hundred dollars annually. Each level includes more selling features for an unlimited number of listings. Like craigslist.org, houselist.com is searchable by state and city or by country.

Another option is to use an auction site. eBay is probably the best known of these online companies. Listing expenses are generally linked to the value of the item for sale. There are nominal insertion fees for posting the item on the site. When the item is sold, additional fees are applied amounting to a percentage of the value of the sale.

Top Five Designer Must-Haves For Luxury Homes

Today’s homeowners are looking for luxurious, welcoming houses that combine a variety of elements for relaxing, entertaining and interacting with their families and friends. Many home buyers are now looking for luxury must-haves that transform a house into their sanctuary as well as a gathering place. While the wish lists for luxury homes varies from one person to the other, there are several recurring themes you can find that are also in full force when you visit display homes. The top five include:

1. Home Theatre Systems For Film And TV Fans

The days of popping in a DVD and watching on your television set in the living room are long gone for those investing in luxury homes. Every year more people invest in home theatre systems or screening rooms so that they can enjoy relaxing in the total movie experience at home. Oversized screens, blue-ray systems, surround sound, noise baffling and comfortable club chairs or recliners are all part of the cocooning experience for film buffs, and they aren’t afraid to pay extra to get it.

2. Alfresco Areas For Dining And Entertaining

Alfresco entertaining used to mean throwing something on a charcoal grille and eating at a picnic table. But today’s luxury houses offer impressive, indoor/outdoor amenities that elevate outdoor activities to the level of art. Built-in gas grilles, outdoor wet bars, raked ceilings that shelter the dining area and beautifully landscaped gardens for clusters of seating areas are all part of the package in many high-end display homes. Many alfresco dining rooms are integrated with indoor living spaces with sliding doors or movable glass panels for a spacious feeling that ties the two spaces together visually even when you’re inside your home.

3. Master Suites In Luxury Homes Become Havens

When you’re touring local display homes in your area, you’ll notice that the size and complexity of master suites have grown in recent years. While they were once considered delightful extras, master suites are a must-have for anyone buying or building a high-end home. There are several specific features that turn these master bedrooms into havens for the homeowners. Oversized robes adjoining spa-like bathrooms make getting ready in the morning or unwinding in the evening easier. Look for double vanity sinks, soaking tubs and separate showers with multiple showerheads in any en suite bathroom. The bedroom space has also evolved, becoming not only a place to sleep, but a place to read, have conversations or simply relax in quiet surroundings. Rooms large enough to accommodate a reading nook or seating area give parents a retreat within their luxury homes.

4. Gourmet Kitchens Help Homeowners Entertain

More homeowners than ever are turning to cooking for relaxation and entertainment as well as simple sustenance. Oversized, gourmet kitchens usually feature a central island for prepping that can also accommodate family for informal meals. Kitchens now feature stainless steel appliances, gourmet quality ovens and stoves, warming drawers and attached pantries for storing a wide variety of food staples. Many also feature wine coolers, wine racks or other touches that can help elevate a meal into an event. High end finishes such as granite or quartz countertops add a luxurious, natural touch to these functional rooms.

5. Children’s Wings Give Them Room To Play

Many newer, luxury homes now feature an activity room or games room for the children that is attached to their bedrooms and separate from the main entertaining and relaxing areas such as the living room and dining room. Take a look at model houses featuring these mini wings and you’ll quickly understand their popularity. Children’s toys and gaming systems can be corralled easily and are no longer scattered throughout the house, and everyone gets a bit of privacy. As children grow older, these bonus rooms can evolve with them, becoming music rooms, exercise rooms or whatever they desire.

If you’re planning your next home purchase or you simply want to see what’s popular in today’s luxury homes, visit several display homes in your area to see some stunning examples of what today’s home buyers consider “must haves” to turn there next house into their dream home.